Zara Larsson X NYX

This ad campaign project challenged me to create 15 cohesive designs for 8 different mediums that advertises NYX’s new eyeshadow palette, using famous singer, Zara Larsson, as the model.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
— Leo Burnett, American advertising executive and the founder of Leo Burnett

I learned the value of formulating a concept and message that resonates with people because…

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Travel Magazine Redesigned

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